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Branded Entertainment
BRANDED ENTERTAINMENTBetween DVR, TiVO and Hulu, consumers are barely watching standard advertising. Which is why we don't make standard advertising -- we make highly-entertaining, viral branded campaigns.Our goal is to not only make people want to watch your ad, but pass it on to their friends, family and co-workers. We want your ad to be as entertaining as any show or short film and as catchy as any piano playing cat.You know that funny baby-related video that's spreading through your office? It just found its competition.
Clients:
Branded Entertainment
711
Hot Coal B-Ball
Hiscox
Breakup
Episode 1
MTV
SAP
Rocket Football
Wall Runner
711
Hot Coal B-Ball
Reebok ZigTechReebok wanted to show that with their new Reebok ZigTech shoe, customers would be getting more out of their workout.What We Did: Our idea was to create four short videos showing someone desperately trying to get more out of their workout, failing miserably and realizing that all they really need are their Zigs. The videos were distributed as pre-roll and overlay on videos across the Blip.tv video platform.
Episodes
Hiscox
Hiscox - Leap Year (website)Produced for Hiscox, Leap Year is a 10 episode original series following 5 indivduals attempting to start their own businesses.The series garnered over 3 million views and gained a cult following in the start-up community including guest appearances by Guy Kawasaki, Gary Vaynerchuk, and more!
Breakup
CHILI'S FACEBOOK CAMPAIGNChili’s wanted to drive traffic to their Facebook page and get people involved. They created the, “Create Your Own Baby Back Ribs Jingle” contest and needed three videos to serve as commercials and examples.What We Did: We were responsible for the production and post-production of the videos. They were then distributed on the Blip.tv network.
Episodes
Episode 1
Samsung Behold II ManSamsung’s theme for their Behold II phone was super heroes. They wanted short, viral videos advertising their phone in that theme.What We Did: Our idea was to create Behold II Man – a regular guy who was given super powers by his Samsung Behold II phone – and have three short videos with a basic, super hero-esque plot arc. The videos were distributed on the Blip.TV network.
Episodes
MTV
The Jersey ShoreMTV wanted to wow their audience for their New Year's celebration.So they hired us to create this Old Spice spoof featuring Vinny and Angelina from the Jersey Shore.
SAP
SAP Internal VideosSAP wanted to create several videos marketing their new software to both clients and their own employees.What We Did: We wrote, shot and edited the videos in an ongoing relationship with SAP.
Rocket Football
Reebok ZigTechReebok wanted to show that with their new Reebok ZigTech shoe, customers would be getting more out of their workout.What We Did: Our idea was to create four short videos showing someone desperately trying to get more out of their workout, failing miserably and realizing that all they really need are their Zigs. The videos were distributed as pre-roll and overlay on videos across the Blip.tv video platform.
Episodes
Wall Runner
Reebok ZigTechReebok wanted to show that with their new Reebok ZigTech shoe, customers would be getting more out of their workout.What We Did: Our idea was to create four short videos showing someone desperately trying to get more out of their workout, failing miserably and realizing that all they really need are their Zigs. The videos were distributed as pre-roll and overlay on videos across the Blip.tv video platform.
Episodes
Car Pull
Reebok ZigTechReebok wanted to show that with their new Reebok ZigTech shoe, customers would be getting more out of their workout.What We Did: Our idea was to create four short videos showing someone desperately trying to get more out of their workout, failing miserably and realizing that all they really need are their Zigs. The videos were distributed as pre-roll and overlay on videos across the Blip.tv video platform.
Episodes
711 - RTR Case Study
Episodes
The 7-Eleven Road Trip Rally (website)A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they travelled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.What We Did: Our job was to create the entire production of the series - from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at www.711roadtrip.com. We created the series with Blip.tv – who took care of the distribution and marketing.
711 - Slurpee CS
Episodes
The Slurpee Unity Tour (winner of the "Best in Show" Promo's PRO award 2011!)Sparked by President Obama's call for a "Slurpee Summit". 7-Eleven's Slurpee Unity Tour was a massive cross country campaign that sought to bring unity to our fine country through the simple joy of, as President Obama said "a delcious beverage".The series saw daily episodes released in real time as a caravan of Slurpee trucks crossed the country, handing out free slurpee's (including the brand new "Purple for the People" flavor) and finding out just what Unity meant to the people.Hosted by Mike Mclendon, the campaign was an incredible success as Unity and HIlarity was spread across the land.
711 - Slurpee D3
Episodes
The Slurpee Unity Tour (winner of the "Best in Show" Promo's PRO award 2011!)Sparked by President Obama's call for a "Slurpee Summit". 7-Eleven's Slurpee Unity Tour was a massive cross country campaign that sought to bring unity to our fine country through the simple joy of, as President Obama said "a delcious beverage".The series saw daily episodes released in real time as a caravan of Slurpee trucks crossed the country, handing out free slurpee's (including the brand new "Purple for the People" flavor) and finding out just what Unity meant to the people.Hosted by Mike Mclendon, the campaign was an incredible success as Unity and HIlarity was spread across the land.
711 - Slurpee D5
Episodes
The Slurpee Unity Tour (winner of the "Best in Show" Promo's PRO award 2011!)Sparked by President Obama's call for a "Slurpee Summit". 7-Eleven's Slurpee Unity Tour was a massive cross country campaign that sought to bring unity to our fine country through the simple joy of, as President Obama said "a delcious beverage".The series saw daily episodes released in real time as a caravan of Slurpee trucks crossed the country, handing out free slurpee's (including the brand new "Purple for the People" flavor) and finding out just what Unity meant to the people.Hosted by Mike Mclendon, the campaign was an incredible success as Unity and HIlarity was spread across the land.
711 - Slurpee D9
Episodes
The Slurpee Unity Tour (winner of the "Best in Show" Promo's PRO award 2011!)Sparked by President Obama's call for a "Slurpee Summit". 7-Eleven's Slurpee Unity Tour was a massive cross country campaign that sought to bring unity to our fine country through the simple joy of, as President Obama said "a delcious beverage".The series saw daily episodes released in real time as a caravan of Slurpee trucks crossed the country, handing out free slurpee's (including the brand new "Purple for the People" flavor) and finding out just what Unity meant to the people.Hosted by Mike Mclendon, the campaign was an incredible success as Unity and HIlarity was spread across the land.
Day 01
Episodes
The 7-Eleven Road Trip Rally (website)A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they travelled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.What We Did: Our job was to create the entire production of the series - from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at www.711roadtrip.com. We created the series with Blip.tv – who took care of the distribution and marketing.
Day 04
Episodes
The 7-Eleven Road Trip Rally (website)A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they travelled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.What We Did: Our job was to create the entire production of the series - from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at www.711roadtrip.com. We created the series with Blip.tv – who took care of the distribution and marketing.
Day 16
Episodes
The 7-Eleven Road Trip Rally (website)A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they travelled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.What We Did: Our job was to create the entire production of the series - from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at www.711roadtrip.com. We created the series with Blip.tv – who took care of the distribution and marketing.
Episode 2
Samsung Behold II ManSamsung’s theme for their Behold II phone was super heroes. They wanted short, viral videos advertising their phone in that theme.What We Did: Our idea was to create Behold II Man – a regular guy who was given super powers by his Samsung Behold II phone – and have three short videos with a basic, super hero-esque plot arc. The videos were distributed on the Blip.TV network.
Episodes
Episode 3
Samsung Behold II ManSamsung’s theme for their Behold II phone was super heroes. They wanted short, viral videos advertising their phone in that theme.What We Did: Our idea was to create Behold II Man – a regular guy who was given super powers by his Samsung Behold II phone – and have three short videos with a basic, super hero-esque plot arc. The videos were distributed on the Blip.TV network.
Episodes
Work Out
CHILI'S FACEBOOK CAMPAIGNChili’s wanted to drive traffic to their Facebook page and get people involved. They created the, “Create Your Own Baby Back Ribs Jingle” contest and needed three videos to serve as commercials and examples.What We Did: We were responsible for the production and post-production of the videos. They were then distributed on the Blip.tv network.
Episodes
Laundromat
CHILI'S FACEBOOK CAMPAIGNChili’s wanted to drive traffic to their Facebook page and get people involved. They created the, “Create Your Own Baby Back Ribs Jingle” contest and needed three videos to serve as commercials and examples.What We Did: We were responsible for the production and post-production of the videos. They were then distributed on the Blip.tv network.
Episodes
Case Study
The Black Band Project(website)The Black Band Project was created as a mystery campaign designed to engage and attract viewers in a viral way.After joining a special e-mail subscription list viewers were shown a series of videos on a weekly basis and challenged to reimagine the way they evaluted their cigars.Unbranded until the conclusion of the series, the campaign saw Camacho's name reach a fresh new audience.
Episodes
The Ratings Myth
The Black Band Project(website)The Black Band Project was created as a mystery campaign designed to engage and attract viewers in a viral way.After joining a special e-mail subscription list viewers were shown a series of videos on a weekly basis and challenged to reimagine the way they evaluted their cigars.Unbranded until the conclusion of the series, the campaign saw Camacho's name reach a fresh new audience.
Episodes
The Cubans Myth
The Black Band Project(website)The Black Band Project was created as a mystery campaign designed to engage and attract viewers in a viral way.After joining a special e-mail subscription list viewers were shown a series of videos on a weekly basis and challenged to reimagine the way they evaluted their cigars.Unbranded until the conclusion of the series, the campaign saw Camacho's name reach a fresh new audience.
Episodes
The Status Myth
The Black Band Project(website)The Black Band Project was created as a mystery campaign designed to engage and attract viewers in a viral way.After joining a special e-mail subscription list viewers were shown a series of videos on a weekly basis and challenged to reimagine the way they evaluted their cigars.Unbranded until the conclusion of the series, the campaign saw Camacho's name reach a fresh new audience.
Episodes
Twitter Bar
Zemoga Twitter ParodiesZemoga approached us looking to show off their Visual Effects abilities.HLG Films created and produced these Twitter Parody-ing shorts as a result.
Episodes
Office
Zemoga Twitter ParodiesZemoga approached us looking to show off their Visual Effects abilities.HLG Films created and produced these Twitter Parody-ing shorts as a result.
Episodes
Follow Friday
Zemoga Twitter ParodiesZemoga approached us looking to show off their Visual Effects abilities.HLG Films created and produced these Twitter Parody-ing shorts as a result.
Episodes
Citi
Citi - Wallet B Gone! (currently in production)Looking to promote their partnership with Google Wallet, Citi requested the creation of a humorous video under the theme of the notoriety of the "thick wallet".HLG Films lended the characters Will & Lou to the cause, producing the short "Wallet B Gone!" in which Will's new invention shows just how difficult and incredibly painful it can be to lose that thick wallet in a flashy display of excesive failure.Google Wallet on the other hand...
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