Uniting the country through purple sugary goodness!
Sparked by President Obama’s call for a “Slurpee Summit”. 7-Eleven’s Slurpee Unity Tour was a massive cross country campaign that sought to bring unity to our fine country through the simple joy of, as President Obama said “a delicious beverage”.
The series saw daily episodes released in real time as a caravan of Slurpee trucks crossed the country, handing out free slurpee’s (including the brand new “Purple for the People” flavor) and finding out just what Unity meant to the people.
Hosted by Mike Mclendon, the campaign was an incredible success as Unity and Hilarity was spread across the land.
7-Eleven Road Trip Rally
A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they traveled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.
What We Did: Our job was to create the entire production of the series – from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at Blip. We created the series with Blip – who took care of the distribution and marketing.